Competitor Undercut Response Protocol

Category we own

Response Protocol — not monitoring software. Alert SaaS wins latency. Repricers win price rules. We win the Slack-pin default after any undercut ping.

Honest comparison: Keepa · Helium · SentryKit · Aura · ART-01

The freeze (July 2026)

Amazon opened the Featured Offer pool wider — more sellers contest the Buy Box. Alerts get louder. Teams still debate.

By the time Slack settles:

• the sale is gone
• margins are compressed
• ads are running against weaker pricing

What you get today

The pack includes:

• Decision matrix (undercut size → 24h default move)
• Six worked alerts — Buy Box, DTC gap, promo, erosion, false alarm, new Featured Offer entrant
• Slack pin + Agency client-email template
• Works on Keepa / Helium / Sonar / SentryKit pings — no new login

Not live monitoring. No scrapes. No dashboard. No custom setup call.

Sample alert

ALERT: PRICE_DROP
Sample ID: PDA-ART01-2026-07-14-A
Watched SKU: Acme Widget Pro · WIDGET-PRO-BLK-01
Competitor: RivalStore · offer RS-88421
Event: $79.00 → $67.15 (−15.0%) at 2026-07-14 09:12 UTC

Why it matters:
A 15% undercut compresses conversion and ad efficiency in the same demand window.

Recommended action (within 24h): match, hold+cut ads, or promo if MAP allows.

Static protocol sample. Full pack: matrix + six alert types + Agency handoff copy.

Built for

• Amazon PPC agencies (primary)
• Pricing operators
• Marketplace sellers
• Ecommerce brands

Honest status

You are buying the ART-01 Response Protocol Pack from DoggyBagg LLC — a downloadable decision layer delivered the second you pay. Live price tracking is not included. If you need a monitor, buy Keepa or SentryKit — then buy this for the 24h default.